Strategic Communications and Web Strategy
I turn complex ideas into stories that move people.
Editorial strategy, web modernization, and brand transformation for teams that believe content is a competitive advantage.
Selected Work
Projects that shaped brands
Web Content Overhaul and API Integration
Led the editorial strategy for a B2B SaaS platform, transforming dry product documentation into a trusted industry publication that drove organic traffic up 340%.
Website Transformation and Content Audit
Orchestrated a complete content migration and modernization initiative for a legacy enterprise website, improving findability, accessibility, and conversion rates.
Organizational Rebrand and New Website
Drove the messaging and content strategy for a full organizational rebrand, aligning internal culture and external market perception across 12 global offices.
IFDC Annual Reports
Four years of IFDC annual reports — from contributor to executive editor — culminating in a digital-first 2019 edition that cut production costs by 50%.
Small Business Website and CMS
Designed and built a new website and content management system for a New Orleans saxophone repair technician, modernizing his online presence and giving him control of his own inventory listings.
Eyes on Burundi
A multimedia field-reporting feature produced in Burundi for the 2019 IFDC Annual Report, bringing donors face-to-face with the farmers and communities at the heart of IFDC's work.
About
Strategy is storytelling with a goal.
I have spent the last decade at the intersection of editorial, technology, and brand — building streamlined content programs, launching websites that users actually find, and aligning organizations around a single, compelling narrative.
Currently open to senior content strategy and editorial leadership roles.
“Andrew is a conscientious and driven communicator who brings together global experiences and strategic thinking to develop and implement creative communications plans.”
— Former Global Corporate Communications Manager, IFDC
Let's build something worth reading.
I am currently exploring senior content strategy roles. If you are building a team that treats content as product, I would love to talk.